You want your nonprofit community outreach to grow and become successful, but have you really planned for the success? When you grow your outreach to the income level you want, that often means it will be more time-consuming. If you’re not ready for it, success can overwhelm you and affect you regarding your quality of work, customer expectations, time crunch, etc.
You need a plan in place for not only when you reach that success, but to grow your outreach and success even bigger.
Take time to work on your outreach rather than in it. In the beginning, you will probably do all of the work yourself. As soon as you start earning some money, you need to set aside a budget for outsourcing. This way you’ll be able to hire others to do the tedious tasks. Also, plan to increase that budget as you increase your earnings.
Start looking for VAs, writers and other hired help as soon as possible. Don’t wait until you need them or have the budget to hire them. You want to get out there and make friends with them now. Social media is a great place to find these people. You can follow their updates and learn if they are someone you want to work with. When it comes time to start outsourcing work, you’ll already have some people in mind.
Other types of people you want to keep in mind are tech experts, proofreaders, marketing/social media people, accountants, and others specific to your type of outreach. You may hire a writer to write content for you, but it’s best to hire someone else to proofread and edit the content.
You should also consider hiring someone to take care of your marketing and social media tasks. You don’t want to completely give this up, but it can be very beneficial to have someone who keeps up with small updates, shares your links and other similar tasks. You’ll still want to login to your accounts and interact and post something a bit more personal from time to time.
Create systems as you go so you can train the people you hire. They need to know how you do things with step by step instructions. If you create these systems in the beginning, it’s much easier to train people once you hire them.
Include equipment updates in your success plan. When you’re starting out, you may have an older computer that gets you by, but if you want to expand into using video, audios or doing webinars, you’ll need good equipment and a decent budget to get good software.
Planning ahead for success helps make it possible and wonderful instead of a nightmare. Getting systems in place and planning for the support you need will make it much easier when the time comes.