Why is a Strategy Important for Your Nonprofit Organization?
Nonprofit strategic planning steers the organization on the path to success. It is the framework that determines where an organization is going over the next years or more, how it’s going to get there, and how it will know whether it got there. Strategic planning is a disciplined effort to produce decisions and actions that shape and guide what an organization is, what it does, and why it does it. It is a process that produces fundamental decisions that shape and guide the management of an organization. Strategic planning increases effectiveness, efficiency, and accountability within a charitable organization. Most specifically, a strategic plan clarifies the mission, vision and/or values of an organization, identifies the most critical issues the organization is currently facing, the goals to work toward the mission, the strategies to achieve the goals, and how to plan for action.
Strategic planning improves the effectiveness of your nonprofit organization by setting goals and direction. By allowing your board members and leadership to follow a guide that explains what the goals are and how to reach them ensures even greater effectiveness of your organization. Strategic planning is indeed a process that redefines what is good leadership.
Your nonprofit organization and its leadership must also be certain that a strategy will bring everyone together in the organization so that they are on the same page, thus, improving efficiency. A result of a more suitable efficiency motivates key people within the organization to strive for the common goal.
Strategic planning is a means of establishing major directions for a nonprofit organization and is a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, with a focus on the future. The responsibility of the success of the organization in most cases falls to everybody involved. The strategic plan ensures the accountability of board members awareness of current issues and operations.