Archive for the ‘Outreach’ Category

Church Grant Funding for Outreach Ministry Programs

Wednesday, August 4th, 2010

Today, more than ever, churches are seeking grant funding to supplement the diminishing income that they once received from parishioners and philanthropists.  While this strategy is risky, if successful, it does create an opportunity to diversify their current income-base and thereby withstand today’s economic crisis. However, churches must keep a few things in mind when considering applying for church grant funding.

Foundations and government entities that award faith based grant funding most likely do so with the intent to fund a program that benefits the broader community, not just the congregation. Does your church have an outreach program? For example, do you currently operate a food pantry, literacy program, or senior day services? If you do not, creating a church outreach ministry program may be an excellent way of serving your community. Having programs like these will also make your organization more successful when submitting a church grant proposal to a funding source.

Now that you’ve chosen a church outreach ministry program, you can begin researching foundations that will possibly fund your program. Make use of your resources and search a variety of different locations in an effort to find potential funders. The internet, church members, and community contacts are excellent places to start compiling a list of funders interested in providing support to church outreach ministry programs like yours. Make sure that the funding sources mission or area of interest matches with your organization’s mission statement. Foundations and government entities will state the types of projects that they want to fund and some may even provide examples of projects that they’ve funded in the past. Compare your church outreach ministry program to the information that they provide; if your organization’s mission matches their mission, they may have strong potential as a possible church grant funder.

After creating a list of potential funders you now need to begin contacting them to see if they are interested in funding your church outreach ministry program. Each funding organization has a different method of preferred contact. Many request a letter of inquiry after submitting a letter of inquiry the organization will request a full proposal if you match their criteria. Other organizations ask that the full proposal is the first method of contact. After initial contact with the funding organization, continue following their procedures as they indicate. If your organization does not match with the funding organization’s mission continue to research other church grant funders. Remember as always, grant funding is a numbers game, so get your proposal to as many different organizations as possible in order to increase your chances of receiving possible church grant funding. Submitting your proposal to only one or two organizations is not a successful strategy in seeking any type of faith based grant funding.  

The last step in the church grant funding process is to write a great proposal. If the funding organization provides an application form, remember to answer all of the questions in as much detail as possible. If the foundation requires a general proposal, remember to include all of the major components of a grant proposal, including a description of your target demographic, program narrative, and a budget.  Funders want to see that you understand your target community and their needs. The proposal will demonstrate this knowledge and show how your organization and/or church outreach ministry program will be of benefit to the community. Since you are a church this benefit to the community must be precise and clearly stated to ensure that you are indeed serving the entire community rather than simply your congregation.

In addition to faith based grant funding, churches should continue to conduct fundraisers as an additional source of income. Grant funding is not guaranteed. For all nonprofit organizations establishing and maintaining a diverse source of incomes is essential in building a financially stable organization that is able to stand the test of time. Thousands of public entities apply for grant funding each year, making it extremely competitive. However, each day, organizations are awarded the money necessary to maintain their vital community services, with diligence, your church may be one of these successful organizations.

ChurchNet USA Develops Project Outreach

Tuesday, July 27th, 2010

Helping Churches and Faith-Based Organizations to Reach More by Reaching Out

The team here at ChurchNet USA really believes in the power of reaching out to grow your church and better the community.  That is why we are so happy to officially launch “Project Outreach“.  We want to assist churches and faith-based organizations nationwide in growing their attendance and becoming a staple for their communities.  Check out a few excerpts from today’s press release for more details about the program and if it sounds like something your church may be interested in, download the information pdf or contact us!

ChurchNet USA is excited to announce their new program developed to meet the revolving needs of start-up churches and

View our Project Outreach Information Packet!

faith-based organizations. The new program, Project Outreach, includes free consultation and outreach ministry resources designed to help grow church outreach programs nationwide.

“Simply put, if churches want to reach more people, they need to start reaching out. Project Outreach will help them do so,” said Efrain Rodriguez, CEO of ChurchNet USA.

Project Outreach is about helping churches and faith-based organization start outreach ministry programs that will increase church membership, help followers in the community, condition the heart to be receptive for spiritual outreach…

By implementing a successful outreach program, churches will help attract and give help to needy individuals, build relationships and share the faith within their community.

Through Project Outreach, ChurchNet USA assists churches with the planning and implementation of church outreach programs …. Some of the most popular and successful Project Outreach programs that are easy to implement with limited resources include:

-Healthy Living Support Group
-Entrepreneurs & Job Search Workshop
-Youth Programs
-Cooking Classes
-Family Life Center

“We have designed Project Outreach to help churches experience a growth in not only church attendance and monetary income, but also a revived interest in expanding the scope of the church’s vision,” said Melanie Swift, Director of Non Profit Services for ChurchNet USA.

After reading a few of the excerpts, I hope you are as excited about Project Outreach as we are! Have any thoughts? Share them in the comments section below!  To view the full press release, click here.

Church Growth and Generation X and Y

Friday, July 9th, 2010

Generation X and Y are seemingly at the forefront of all industries recruiting efforts. As Baby Boomers, who are most likely the majority of your church’s members, grow settled in their respective communities and churches, churches are looking to younger generations to fill their pews. However, attracting this audience will call for a break from the traditional. Generation X and Y require a different approach that focuses on action and technology.

Generation Y’s (born 1980-1997), are referred to as the most tech savvy generation. They are the avid Facebook users, are constantly text messaging, and have their lives saved to hard drives. A survey by Forrester’s 2008 North America Technographics Benchmark reported the following statistics:

  • 90% of Gen Y own a computer
  • 82% own a mobile phone
  • 72% of Generation Y mobile phone users send or receive SMS messages
  • They spend more time online than they do watching television, with 42% watching online video at least once per month.

Generation X’s (born 1965-1979) share similar technological savvy.

  • During the past three months, 69 per cent of Generation X’s have shopped online and 65 per cent used online banking—more than any other group
  • 21% of Gen X are now reading a blog once per month compared to 15% last year
  • 61% of mobile subscribers text compared to 49% in 2007

Thus, technology carries over to ever part of their lives. Generation X and Y expect their jobs, politicians, and churches to be as technologically advanced as they are. In order to attract these generations, your church should evaluate its technological capabilities. Do you have a website? If so, does it work properly? Instead of the traditional mailed letters that you may have instituted during direct mail campaigns, have you set up a Facebook account? Can one download your church’s sermons? Generation X and Y find these types of strategies appealing. Increasing your technological capabilities will show the younger generations that they are welcome to your church.

In addition to technology, younger generations also want opportunities to make a change. Unlike, earlier generations that were content with providing financial donations to charitable causes, generation X and Y would prefer to take action. X’s and Y’s are passionate about social justice, have a burning desire to make a difference and donate more time to charitable causes than any other generation in history[1]. This group is responsible for the dramatic rise in volunteer vacations, spending weeks at a time building shelters for the homeless, preserving the nation’s hiking trails and mentoring at-risk children. Therefore, churches should focus on providing hands-on outreach programs for this generation. Allow them to put the Word to action.

Churches must consider the desires of the younger generation as programs are planned, sermons articulated, worship experiences created and marketing collateral developed. Responding to the needs of the younger generation should prove favorable to your church’s future growth.


[1] Johnson, Carol. Don’t Forget Your Gen X’s and Y’s. www.churchsolutionsmag.com

Establish Strong Children’s Ministry in Your Church

Tuesday, June 1st, 2010

Verses from the Bible such as Mark 16:15 “and he said to them, “Go into all the world and proclaim the gospel to the whole creation. (ESV)” tell us that as Christians we should spread the good news of Jesus Christ to others. Your church can accomplish this in a variety of ways but one of the most effective and rewarding outreach channels can be a children’s ministry and outreach.

A strong children’s ministry in your church can be the difference on whether or not first time visitors return to your church the next week. Many families consider a children’s ministry their top priority in selecting a church to attend. A strong children’s ministry has many facets and this article will hopefully put you on the right track to creating one. By creating a coordinated and successful children’s ministry, you will give both your regular church attendees and visitors a sense of the excitement and fun that comes with growing together in God.

First off, establish an “image” or “identity” for your children’s ministry. Just as professional brands like Coca-Cola and Nike create an identity for their products, so must your church for its children’s ministry. Giving your children’s name its own name, logo, and slogan can be the backbone to creating that brand image. Not only do you need to develop it but you need to promote it as well. Create t-shits for volunteers and ministry leaders, put up signs and other paraphernalia in the area of the church where your children’s ministry takes place. It will give children the feeling that they belong to something special and exciting. Make sure you get the whole church involved in promoting this brand by putting it on the bulletins, flyers, and announcements.

It is always important in your children’s ministry to stay very connected with the parents. After all, in most cases, they are the ones responsible for bringing the children to the church every week. Whenever parents check-in their children at the children’s ministry make sure that you have their contact information so that you can stay in touch with them. Sending out parent letters or cards that say, “thanks for visiting” and “we’ve missed you,” are a great way to show parents that you appreciate them. Again, with all of these materials make sure that you are continuing to promote your brand image and include your logo and slogan on the collateral that is sent out to parents. Because printing and mailing can get expensive, think about using an email marketing software to send out bi-weekly emails to the parents on upcoming events and news about the children’s ministry. Another great way to stay connected with parents is to create a blog specifically for your children’s ministry. Have your children’s ministry leader or a volunteer update on a weekly basis the blog to keep it interested. Topics could include a quick synopsis about what the children learned the past Sunday or just some thoughts on parenting.  

It is obvious that a children’s ministry needs children to be considered effective. One way to bring children into your ministry is to put on an event for the community that will attract children and their families. Such events can include a summer vacation bible school, a children’s concert, carnival, or family fun day. When you do set up a children’s outreach event at your church, you will need to take the proper steps to make the public aware of your event. Consider putting up banners on the street and engaging in a direct mail campaign. Another way to market your church outreach event is to print flyers and have volunteers distribute them to the local neighborhoods and it never hurts to utilize local media such as radio and newspaper to advertise. Hopefully, these ideas and tips will have you on your way to establishing an effective and successful children’s ministry in your church.

Developing an Outreach Program

Tuesday, May 25th, 2010

When developing an outreach program, churches should follow a comprehensive process that will not only ensure that there’s a need for the program but that the church has the human and capital resources to effectively and efficiently carry out the program. The following five-step process can be used to develop an outreach program at your church.

  1. Assess the needs of your members and surrounding community.
    1. Survey your congregation on the types of community outreach programs that they would like to conduct.
    2. Survey the community about the types of programs that they need.
  • Educational, Health, Financial Literacy, etc.
  1. Match the congregation’s needs and interests with the community’s needs.
  • For example: Did the majority of the congregation want to start a financial literacy program? Did your community survey indicate that many people are unaware of financial management practices?

Select the need that you are most able to meet given the resources that are available.

  1. 2.       Develop the Goals and Objectives
    1. What would you like to accomplish through your outreach program?
  2. 3.       Organize the Program Plans
    1. Describe step by step how the program will work.
  • How will you market the program?
  • Where will the program be held?
  • How often will the program be provided?
  • What are the times of operation?
  • What materials will you need for the program?
  • How much will everything cost?
  • How many volunteers will you need per week?
  • Who will be responsible for facilitating the program?
  1. 4.       Implement the Program
    1. Implement the steps outlined during the program planning process.
    2. Call the Congregation to Action!
  • Get the congregation involved by advertising the program during announcements and on the church’s bulletin board.
  • Provide sign-up sheets for volunteers
  1. Alert the local media.
  • Provide a press release to the local newspaper, radio station, and online sources to create awareness of your program (and church).
  1. Provide “top-notch” service.
  • Remember that the program participants are also possible church members. Build a strong positive relationship with each person that you encounter.
  1. Keep the congregation excited about the program by recognizing exemplary volunteers and achievements.
  • Provide updates about the program during the announcements portion of your worship service.
  • Put pictures of program volunteers at work on the church’s bulletin board.
  • Reward dedicated volunteers with a special recognition ceremony.
  1. 5.       Evaluate the Program
    1. Survey the congregation and community.
  • Is the congregation satisfied with the program?
  • Are the program participants satisfied with the program?
  1. Did the program achieve its goals and objectives?
  2. Has the program met the needs of the community?
  3. Revise the program depending on the results of your surveys and program data.
  • If you went over the projected budget, increase the budget or downsize your program.
  • Did the hours of operation conflict with church member’s schedules?
  • Were the program materials ineffective?

Following this five-step process will assist your church with developing an outreach program that is truly a help-mate to the community. It will respond to the community’s needs while also serving as a growth agent for the church. Furthermore, an excellently implemented program is much more attractive to a funding agency than one with little planning at all. Keep these steps in mind while planning your outreach program and success is sure to come!

Why Pastors Should Blog

Friday, May 21st, 2010

As a spiritual leader you are always seeking ways to get your message out to the world. As you probably know, social media (Facebook, Twitter, YouTube) is taking over our world. Millions and millions of people are connecting through social media for their church marketing efforts and investing hours of their day utilizing it. Included in social media is blogging, which has steadily grown in popularity year after year and has been around well before Facebook was even born.  Technorati.com (a website that tracks blogs) reported that there are over 175,000 new blogs per day worldwide. They also stated that the total amount of blogs have doubled every six months for the last three years.

So what does this mean for you as a pastor? Well, it should mean that you should have a blog. Even though you may think yours will get lost in the billions of blogs, there are many reasons why a blog can be beneficial to your ministry’s church marketing and church outreach.

Blogs can connect you with your congregation

Chances are many of the people in your congregation are reading and/or writing some of those blogs that are spread across the internet. If they are not reading your blog, they are reading someone’s. As a pastor you may not have the time to get to speak to every individual in your congregation every Sunday. Blogs are a great way for church outreach, allowing you to keep people updated on your life and have discussions on new church projects. It can also be a platform for you to be honest about your current desires for yourself and your church and explain new projects or initiatives that you plan to roll out. Finally, you can even blog about the scriptures you are studying and the preparations that you are making for your sermon. This may even get your congregation thinking about your subject matter before they come into church on Sunday!

Blogs can connect you with the world

Most churches want to reach out to unbelievers or individuals who typically wouldn’t set foot into a church. A blog can be a great way for a pastor to communicate with the world about spiritual matters in a non-threatening or non–confrontational way. Maybe as a pastor you can discuss issues that have unbelievers confused about your faith. Not only may this create interest in spiritual matters but it will give you an opportunity to share and discuss your faith with individuals who would typically not walk into a church on a Sunday.

Well if blogging is something that interests you, here are a few tips for effectively connecting through blogs:

  1. Set your blog as public blog.
    Most blog programs allow you to set your blog as “Public” or “Private.” If you make it public, it means that search engines (i.e. Google, Yahoo) may look at your site and put it into their indexes. This means that people who are searching for topics may be pointed to your blog by a search engine, if you have written on these topics.
  2. 2.       Write often and be patient

No matter what your purpose is behind blogging, a blog will only be effective if you are continue to write and discuss. Yes, it is a time commitment, but the time and effort put into it will be well worth it in the long run. Also, if you are looking for results via search engines, it doesn’t happen overnight so don’t let that discourage you…just keep blogging and build up your church marketing skills!

There are a ton of great programs that will set up a blog for you and best of all, they are free! Some examples include WordPress and Blogspot. They are pretty straightforward and will walk you through the set up. The set up and writing is probably a lot easier than you think and as mentioned earlier, will give you opportunities to connect with people in a creative and authentic way. So go out and start your church outreach through blogs!

Developing an effective mission statement

Tuesday, May 18th, 2010

As the leader of a church startup, many pastors or ministers find that during their church startup and growth phases, many responsibilities automatically fall upon their shoulders. There are many different topics to discuss such as where to hold church meetings, what type of church outreach programs to launch, selecting board members, acquiring funding, etc. During these beginning phases, it is crucial to lead your congregation with purpose and vision. As your congregations begin to grow and define the church purpose, there are some helpful steps that should be considered.

Including your congregation can be both beneficial and impending on the final decision for a mission statement. If you have a congregation of more than thirty people, the use of a selection committee should be considered. If you choose to build a committee, make sure that all demographics of your church congregation are represented.

Once you have selected the committee of people that are going to assist in the process of creating a mission statement, present the committee with four key questions. The first question to consider is, “Why does the church exist?” By defining why you exist you will aid the committee in clarifying the vision and organizational purpose. A common example would be a church that exists to build and edify families. Defining your existence and purpose will help your church startup to attract the demographic that you are ultimately trying to reach.

The second key question to put into consideration is, “What are we to be as a church?” This helps to define the “who we are” and “what we are” aspects of your church mission statement. What specific beliefs will the church adopt and which denominational creed or faith beliefs govern the congregation? These also help in guiding the process to creating a mission statement for the church.

Once you have defined why you exist and what you are to be, the next key question to consider is, “What are we to do as a church?” What goals and church outreach programs are you being called to complete? Which passions exist among the congregation that can be turned into goals that are accomplishable? Will you have a global mindset or will you focus on the mission field within your own backyard? What specific goals will the church continue to have over the years, regardless how large the membership continues to grow?

Now that you have defined what you are going to do, start to consider, “How are we to do it?” and “How will church outreach programs exist?” These types of questions, while difficult in manner, will help your purpose to be measurable. It’s important to be able to measure and gauge the success of how you are going to do it for future church outreach programs.

Once you have answered all of these questions you should go back and summarize all of your findings into one or two complete sentences. In the end you want your mission statement to be:

  1. Biblical
  2. Specific
  3. Transferable
  4. Measurable

Gather your selection committee and ask them if the mission statement fits the above four criteria. If you are unable to answer yes to all of those questions, go back to the drawing board and revise the statement. Don’t lose hope; once you have an effective mission statement you will be able to use that to communicate your mission clearly and effectively.

Keeping Outreach Volunteers

Friday, May 7th, 2010

Oftentimes, I encounter churches that complain of a lack of dedicated volunteers for their outreach ministries; a problem that can certainly ruin Christian outreach efforts. In some instances, they began their program with a substantial amount of volunteers and within a couple of months, the number of volunteers had dwindled to no more than a handful. In other instances, the church was unable to acquire any volunteers from the start of the program. While the cause of a lack of dedicated volunteers varies, there are a few common culprits that your church should consider during the planning and implementation process of an outreach program.

Lack of advertisement

Many churches fail to advertise their outreach ministry adequately. They may announce the outreach opportunity during the announcement section of worship service, but they fail to mention it at any other time. This is a big mistake. Church members have a life outside of the church. They have full-time jobs, children, workout regimen, etc. While the outreach program at church may be important, it is added to the long list of “to-do” items that they must accomplish each week. Thus, without more than a quick verbal reminder, the Christian outreach program may become a distant memory. In addition to mentioning the outreach program during worship services, the outreach committee should also post the outreach program on the bulletin board, keep it listed in the church’s newsletter and on the website, and encourage established volunteers to bring a friend each week.

Lack of tasks

When designing their Christian outreach program, some churches forget to think of the role that volunteers will play in the implementation of the program. Outside of their planned program personnel, there aren’t any defined tasks for volunteers to take on. As a result, when church members show up to volunteer they end up sitting around without anything to do. This is definitely not motivation for them to show-up again (especially given the aforementioned list of other obligations). When planning the outreach program, keep in mind the volunteers. If your church is starting a meal program, for example, some volunteers can operate the meal line; others can cook; others can handle clean-up and others; set-up.

Lack of recognition

While your church’s members are most likely volunteering out of their desire to give, it doesn’t hurt to give to them as well. Some churches fail to recognize and/or thank their outreach program volunteers for the wonderful job that they’re doing. This may cause some church members to feel unappreciated and diminish morale. A recognition event could easily solve this problem. Your outreach ministries committee could simply have cake after worship service, put up a thank you banner, or if funds are available, have a dinner celebration.

While there are other causes of a lack of participation in Christian outreach programs, this list can help churches to avoid the common pitfalls that have hindered the success of worthwhile programs. If churches remember to keep both the target community and the congregation in mind while planning the program, these problems can be avoided.

Assessing the Outreach Needs of your Audience

Friday, March 26th, 2010

When a church is considering embarking on a new outreach initiative, the input of the congregation is crucial. After all, it is the church members who will be expected to carry out the outreach program. A simple solution to this issue is to survey the congregation on the types of community outreach programs that they would like to conduct. The following steps will help you to design a brief survey instrument that will assess the needs of your congregation.

Surveying your Congregation:

  1. Find out which causes they would like to help.

                List suggestions and provide room for an open-ended response. For example:  If the church were to embark on a new outreach program, which would you prefer to take on?

  1. Reading program
  2. Financial Management Program
  3. Afterschool Program
  4. Single-mothers program
  5. Other

2.  Find out how much time they are willing to give to the outreach program. Do they plan to volunteer daily, weekly, monthly, etc.?

3. Are they willing to support the program financially? An extra program means that additional resources may be needed. While your church can apply for grant funding for outreach programs, it will also need the financial support of the congregation to ensure that the program is sustainable.

4. Solicit Assistance from the congregation. Are they willing to serve on the outreach committee? You will need a few dedicated volunteers to ensure that the program’s administrative processes are designed and implemented effectively.

5. Give them a due date and place for submission.  For example, “We’re performing the survey during the following two weeks. We have placed trays at the entrance for you to return the survey.”

6. Select the need that you are most able to meet given the resources that are available. If the top two choices were a Saturday Breakfast program and an after school program, but your church only has a very limited budget, the Saturday breakfast program may be the best decision.

7. Update the congregation with the survey results! This is an important aspect of surveying your congregation that is often left out. Keep the congregation involved by letting them know of the top choice. Announce the names of the members who will serve on the outreach committee.

By surveying your congregation, you are getting them excited about the outreach program and garnering support for the program early-on. The survey will not only shed light on the desires of the congregation but it will also identify an outreach committee, help in program design (you now know the hours that “work” for your congregation), and secure volunteers. These are major factors in the success of an outreach program.

Start Reaching Out!

Friday, March 5th, 2010

When developing a church outreach program, your church should first evaluate what it wants to achieve through its program. Is it to demonstrate love to your neighbor, show the community that you exist, or help your congregation meet their “required” community service hours? Developing a solid outreach program in your church can put enormous pressure on the staff and leadership to come up with activities that everyone is interested in and that all will participate in. Many church leaders feel that they are responsible to provide every outreach opportunity possible to their congregation so that their members always have opportunities to love, share, and serve the community. While this is a good objective, what about considering this: Instead of developing an “end-all” outreach program, why not develop a program that can act as a catalyst to encourage and demonstrate to your congregation how to serve and how to get involved. This in turn, can help your church goers get in the habit of recognizing needs in the community and then following up with service, instead of just looking to the church to organize an outreach event or program.

A great example of this being played out is at my local church, Summit in Orlando, Florida. I am a partner of Summit and have been attending for about a year and a half. One reason I was drawn to this church is because of their constant encouragement to be involved in the community and not rely on the church to spread the love of God for you. One of Summit’s outreach programs is an event called niceSERVE. NiceSERVE is a quarterly event that the church organizes that only lasts for one day (actually just four hours). The goal is to “mobilize people to serve locally. This event connects volunteers and local non profits by creating helpful service projects that are geared toward revitalizing neighborhoods and communities.” Four Saturdays a year, over a thousand individuals gather together and are then sent out to twenty or more local non profit organizations. For three or four hours, volunteers engage in activities such as facility clean ups, planting shrubs, sorting food, or playing with children. After, the volunteers come back to the church to eat lunch and then go home.

So what is accomplished in these few hours? Well, initially, there are some benefits to the organization or individual that was served, such as a cleaned yard, encouragement from a stranger, etc.; but that is not the overarching goal of niceSERVE. While initial benefits to the community are great, it is only through constant follow up that an outreach program becomes successful. The goal of niceSERVE is to introduce people to these organizations and individuals in hopes of follow up being completed by the volunteers who participated.

Now something of this magnitude may seem hard for you to pull off. For example, the hours that go into contacting local non profit organizations to discover present needs, organizing project leaders, and gathering supplies are just some of the activities that need to take place before a niceSERVE type event can be accomplished. However, my goal in explaining this project to you is not to have you replicate it, but to understand the premise behind it. Your church’s outreach programs should be the spark, catalyst, or “kick in the rear end” to mobilize and equip your congregation to a discipline of service. So before you organize a parent’s night out, vacation Bible school, or a potluck meal, consider two questions: “How can we improve our community through an outreach program?” and “How can we improve our congregation through an outreach program?”

Be sure to check out our short video on Church Outreach.